Platinum Guild International USA: StyleEndures as The World's Biggest Stars Celebrate In Platinum Jewelry at the82nd Annual Academy Awards (07/03/10)

The recent Oscars provided a perfect demonstration of the favour platinum jewellery is finding among Hollywood's A-list celebrities.

For example, Best Actress gong winner Sandra Bullock wore platinum and diamond earrings from her personal collection by Neil Lane.

Charlize Theron selected platinum and diamond cluster earrings (17.25 carats) and a platinum and diamond bracelet by Harry Winston, while Robert Downey Jr wore a platinum watch by the same designer.

Kate Winslet sparkled in a Tiffany & Co platinum and yellow diamond pendant (19 carats total), platinum and yellow diamond drop earrings (ten carats) and three platinum and yellow diamond bracelets.

Penelope Cruz and Helen Mirren both wore Chopard designs, with the former going for platinum and diamond drop earrings (18 carats) and three platinum and diamond bracelets (51 carats total).

Mirren opted for a platinum and diamond necklace (125 carats), platinum and diamond earrings (nine carats) and a platinum and diamond cuff.

Fred Leighton pieces also proved popular, as Sarah Jessica Parker sported two platinum and diamond bracelets by the designer and Meryl Streep chose a platinum ring with diamonds and onyx.

Meanwhile, Demi Moore looked stunning in a platinum and diamond bracelet, a platinum and diamond bracelet with crystals, a platinum and diamond ring with a pearl, and a platinum and diamond hair clip by Van Cleef & Arpels.

Jennifer Lopez selected platinum and diamond clip earrings and a platinum and diamond bracelet by Cartier, while Julianne Moore appeared in five Bvlgari platinum and diamond bracelets.

The other stars to select platinum jewellery for the Oscars and its Vanity Fair party included Nicole Richie, Miley Cyrus, Faith Hill, Natalie Portman, Maggie Gyllenhaal, Sigourney Weaver and Hilary Swank.

Tiffany & Co. Celebrates the 82nd Academy Awards® with Yellow Diamonds of Legendary Style (07/03/10)

Tiffany & Co revealed that Winslet's yellow diamond necklace was worth $2.5 million, describing the Art Deco-inspired piece as "a masterpiece of craftsmanship and a dazzling statement of glamour".

"The rectangular-shaped 13.09-carat yellow diamond and two approximately six-carat yellow diamonds are among the most sought-after stones in the world," the luxury jeweller noted.

"Tiffany jewellers surround these captivating diamonds with a total of 642 round brilliant white diamonds, each exquisitely cut and hand-set."

Kate Winslet, Claire Danes, Michelle Trachtenberg - PLATINUM jewelry at red carpet events this week (24/02/10)

Winslet also appeared at the British Academy Film Awards on 21st February in London wearing drop earrings with diamonds and jade set in platinum, and a bracelet with diamonds and black onyx set in platinum.

At the same event, Claire Danes sparkled in drop earrings set in platinum and a multi-chain bracelet with diamonds, also set in platinum.

Stars parade in platinum and diamonds at the Oscars (11/03/10)

Suzi Jarrell from Platinum Guild UK explained that platinum has now become the number one choice for celebrities attending such exclusive red-carpet events.

"I think it is good that celebrities are choosing platinum and selecting top brands," she told retail-jeweller.com

"Platinum, of course, shows off the diamonds perfectly and allows them to sparkle."

Fwd: Greta Gerwig - PLATINUM jewelry at Berlin Film Fest (14/02/10)

Celebrities also showed off their platinum jewellery at a number of other events in recent weeks.

Greta Gerwig selected stud earrings with six-carat diamonds by Chopard for the '60th Annual Berlin Film Festival - Greenberg Premiere' on 14th February.

Anna Kendrick, Parker Posey - PLATINUM jewelry at CDG Awards (25/02/10)

At the '12th Annual Costume Designers Guild Awards' in Los Angeles, Anna Kendrick selected a pair of platinum and diamond stud earrings (three carats each) and a cocktail ring with diamonds and pearls set in platinum.

Parker Posey also sparkled at the event, choosing a platinum ring with an emerald and diamonds.

Amy Ryan - PLATINUM jewelry at Green Zone Premiere (25/02/10)

Amy Ryan donned a pair of platinum and diamond drop earrings by Tiffany & Co at the premiere of 'Green Zone' in New York on 25th February.

Christine Teigen - PLATINUM jewelry at NAACP Image Awards (26/02/10)

The following day, Christine Teigen wore Neil Lane earrings, bracelet and ring - all set in platinum - at the '41st NAACP Image Awards' in Los Angeles.

Keri Hilson - PLATINUM jewelry at NAACP Image Awards (26/02/10)

At the same event, Keri Hilson wore two platinum and diamond swirl rings (ten carats each), a three-stone diamond ring and stud earrings set in platinum - also all by Neil Lane.

Nicole Richie Flaunts Giant Engagement Ring (16/02/10)

Nicole Richie showed off her platinum engagement ring for the first time on her way to a recent appearance on the Late Show with David Letterman.

The ring, which is worth between $60,000 and $85,000, has a brilliant-cut centre stone (three to four carats) set in platinum, with surrounding pave diamonds.

"This diamond is set in platinum so it makes the diamond sparkle brighter," said jewellery and style expert Michael O'Connor.

"Also, Nicole won't have to worry about the large diamond falling out since platinum settings hold stones more securely than other metals."

The $15,000 Platinum Bentley Sunglasses (24/02/10)

Bentley unveiled a pair of $15,000 platinum sunglasses - the first of their kind - at the recent Geneva Motor Show.

The luxury car maker has also designed the aviator-style shades in silver palladium and 18-carat gold, luxist.com reports.

Furrer-Jacot shows creative flair in wedding rings (02/03/10)

Furrer-Jacot is set to unveil a new range of decorative diamond wedding rings at the upcoming Baselworld 2010 trade show, professionaljeweller.com reports.

The Swiss jewellery house will launch the rings in platinum 950, gold 750 and palladium 950.

Bachelor Vienna's Engagement Ring: All the Details! (02/03/10)

Jake Pavelka proposed to Vienna Girardi with a near-three-carat, princess-cut diamond platinum ring worth $50,000 on the final episode of the hit television series 'Bachelor'.

According to Platinum Guild International, the ring centre stone is 2.02 carats and is surrounded by 70 diamonds weighing 0.1 carats apiece.

Details on Molly Malaney's PLATINUM Wedding Day Jewelry (03/03/10)

Molly Malaney sparkled in platinum jewellery when tying the knot recently with Jason Mesrick, also of Bachelor fame.

She wore a platinum and diamond wedding band set with 51 round diamonds, and a platinum and diamond cascading necklace with 200 round diamonds (65 carats).

In addition, she selected a platinum bangle with white and natural fancy pink diamonds (25 carats), platinum and pear-shape diamond earrings (six carats total) and platinum and diamond hair pins (20 carats total).

Bridal bonanza: Stars pick big, beautiful rocks (04/03/10)

Finally, John Krasinski, of 'The Office' fame, proposed to actress Emily Blunt with a 1920s-style ring featuring handmade platinum and tiny diamonds surrounding the centre stone.

Dutch supermodel Lara Stone has also been showing off a four-carat round diamond ring, also in platinum, with small stones adorning the shank.

"They all like detail. It's not all visual on top, it's seeing stones when they tip the ring over," jeweller Neil Lane told nationaljeweller.com.

"Girls are loving the detail, they're loving the vintage vibe."

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